Justin Beavis is one of eleven students from the Curtin Business School (CBS) and Faculty of Humanities who recently took on an exciting social media project with the Fremantle Dockers. Their mission: to create content marketing strategies for Fremantle’s new AFL Women’s (AFLW) team.
Curtin’s high-profile partnership with the Fremantle Dockers is just one example of the many work integrated learning opportunities available to Curtin students, with the Fremantle partnership alone creating placements for students from a diverse range of study disciplines including multimedia, public relations, physiotherapy, dietetics and business.
“I feel the work experience has given me an edge for when I start my career,” Justin said.
He and the team had full access to The Agency at Curtin, including the sophisticated social listening software, Radian6. Over ten weeks they worked together to analyse live data extracted from Fremantle. The team then identified, and presented to the Fremantle Dockers, a range of opportunities for generating buzz throughout the inaugural AFLW season – a number of which will likely be implemented.
Commerce student Michael Debenham was also excited about working on a real-world project. “Working with Fremantle was fantastic because I could put my theory, and our cutting edge software, into direct action on a real-life example outside of the classroom,” he said.
Sonia Dickinson, Acting Deputy Dean, Curtin Business School, mentored the team, and was impressed with how the students managed the project and developed professional communications skills.
“Students were liaising with the Fremantle Dockers on a weekly basis… [and have] really set themselves apart from others by having an industry connected experience,” she said.
To learn what work integrated learning options are available to you, speak with your Lecturer or Course Coordinator, or visit Curtin Careers, Employment and Leadership.