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Meeting Perth’s housing demand

Cite Magazine
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Influential property director Rhys Kelly wants to develop a variety of housing options to help accommodate Western Australia’s increasing population.

Rhys Kelly

One man spearheading solutions to Perth’s housing demand is Curtin alumnus Rhys Kelly, who has become a leader in the WA property development industry, especially in medium-density housing options such as townhouses and units.

“I am particularly interested in seeing medium-density development grow in its total percentage of dwellings produced in WA each year in line with the state government’s drafted strategic policy, Perth and Peel@3.5million,” says Kelly.

“To do this, there are significant barriers within both local and state planning frameworks that I am working with the industry to try and amend.

“I also believe that the property development industry and state government need to sell the benefits of medium-density development so that it will become more acceptable rather than a general opposition to any form of new development in existing suburbs.”

Since graduating with a Bachelor of Commerce (Property) from Curtin in 2002, Kelly has personally delivered $567 million in end-value land, apartments, and industrial and commercial office developments. This year, the 36-year-old was a finalist in the 40under40 Awards, which recognise 40 of WA’s leading entrepreneurs under the age of 40.

He now works as a director of QUBE Property Group, which develops residential, commercial and industrial land estate projects across Perth, and is the president of the Urban Development Institute of Australia – WA.

Kelly plans to use his influential position to further advocate alternative housing options to meet the needs of Western Australians and credits much of his success to his degree at Curtin.

“At the time I began my studies, Curtin was one of the only universities that provided its curriculum online. This flexibility suited my learning style and allowed me to work in the property industry earlier than if I had to attend in person,” he says.

“When studying, I took the view that more opportunities would arise if my experience and knowledge was broad. My roles to-date have required an understanding of finance, valuation, marketing, law and public relations – core attributes that I learnt at University.”

Kelly advises others looking to follow in his footsteps to mix industry experience with classroom theory.

“Take all the opportunities that provide on-the-job whilst studying, to assist in your learning,” he says.

“The property industry is fantastic to be involved in and there are so many different job opportunities available to suit different interests.”

If you’re interested in learning more about Curtin’s business courses, visit the Curtin Business School webpage.

Graduate snapshot

Name: Rhys Kelly

Studied: Bachelor of Commerce (Property)

Related course: Bachelor of Commerce (Property Development and Valuation)

Graduated: 2002

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