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CBS Executive Education Masterclass: Marketing Luxury Brands

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In a retail world cluttered with cheap imitations, luxury brands must distinguish themselves to retain their prestige and mystique.

Event details

If you are interested in learning how to pitch or position a luxury brand, this exciting one-day program will teach you techniques to help you understand your audience and develop effective marketing strategies for unique products and services.

In the Masterclass you will:

  • Understand the characteristics of luxury brands, the implications of brand positioning and creating value with the luxury brand label
  • Use analytics to guide design, implementation and return-on-investment for the luxury brand label
  • Appreciate the basics of digital marketing and its potential benefits for luxury marketing through case studies

Register now