CBS Executive Education Masterclass: Marketing Luxury Brands
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In a retail world cluttered with cheap imitations, luxury brands must distinguish themselves to retain their prestige and mystique.
Event details
If you are interested in learning how to pitch or position a luxury brand, this exciting one-day program will teach you techniques to help you understand your audience and develop effective marketing strategies for unique products and services.
- Date
- Wednesday 24 October 2018
- Time
- 8.30am – 5pm
- Venue
- This program will be held across multiple venues, including The Agency and Curtin Medical School. Further details will be provided upon registration.
In the Masterclass you will:
- Understand the characteristics of luxury brands, the implications of brand positioning and creating value with the luxury brand label
- Use analytics to guide design, implementation and return-on-investment for the luxury brand label
- Appreciate the basics of digital marketing and its potential benefits for luxury marketing through case studies
