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Curtin leads five-year mobile research project

Media release

Curtin Business School is involved in a five-year multi-million dollar research project to study the benefits of third-generation (3G) mobile technology adoption.

The research, led by the director of Curtin’s Communication Economics and Electronic Markets (CEEM) Research Centre, Professor Gary Madden, will analyse current 3G mobile usage and subscription intentions using consumer data from Thailand, Sweden and Japan.

Surveys will be conducted in conjunction with prominent universities in Thailand, Sweden and Japan with funding from various telecommunications organisations in those countries.

Professor Madden explains the importance of this research project.

“There is a direct link between the timely adoption of 3G mobile technologies and economic growth, and government policies that delay the investment process can cause substantial economic loss,” he said.

“Thailand has lagged in the adoption of 3G technology, Sweden has adopted some 3G, while Japan’s take up of 3G has been comprehensive.

“The results will produce a unique insight into the potential for economic development from adopting 3G technology in a country like Thailand.”

The project will be discussed at the International Telecommunications Society’s 4th Africa-Asia-Australasia Regional Conference to be held at Curtin’s Bentley Campus on 16–18 August 2009.

The CEEM Research Centre is part of the School of Economics and Finance and is an innovative and dynamic contributor to contemporary economic research in the fields of communications economics and electronic markets.