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Curtin marketing students learn to navigate the digital world

Media release

Curtin University marketing students are learning the art of digital literacy as part of a new series of industry workshops aimed at helping tomorrow’s business leaders navigate the digital world.

The inaugural Navigating the Digital World workshop was held on Wednesday, April 11, presented by ALYKA, a Western Australian company that builds digital end-to-end solutions for organisations.

The workshop, delivered by ALYKA strategic director Zion Ong and digital marketer Dillon Jones, is the first in a series of four industry presentations that will be held this year.

Digital marketing is a key focus of Curtin’s School of Marketing with a new Digitising Working Group formed to ensure students and staff remain at the forefront of technological developments.

Digitising Working Group leader Dr Billy Sung, from Curtin’s School of Marketing, said the workshop gave students and staff a rare insight into the latest advances in digital marketing and advertising.

“The demand for digital literacy and skillset is on the rise in the business sectors, especially in marketing,” Dr Sung said.

“The main aim of the new Digitising Working Group is ensuring Curtin staff and students remain up-to-date with any changes in the industry to ensure they develop their digital literacy and competency.”

Workshop coordinator Dr Wesley Lim, also from Curtin’s School of Marketing, said the workshops would give students the skills they needed to succeed in today’s ever-changing digital world.

“I believe that every marketer today needs to possess the knowledge and technical know-how around digital marketing and these workshops allow for staff to incorporate up-to-date skills into our marketing units in order to help students gain the skills they need to succeed once they graduate,” Dr Lim said.

The next Navigating the Digital World workshop will be held on May 16, 2018 at Curtin University’s Bentley campus, focusing on search engine optimisation (SEO) from a digital marketing point of view.

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