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Behind the Curtin Podcast: Using biometrics for marketing

News story

In the second episode of Behind the Curtin, Associate Professor Dr Billy Sung talks about the use of biometrics such as eye tracking, facial expression and brainwave to conduct market research.

A female student with headphones on sits at a desk and writes in a notebook

The marketing industry is filled with examples of brands that are lacking an intimate understanding of their consumers. What product designs do consumers prefer? What do consumers feel and think when they see marketing communication or walk through stores? These are the questions that brands are asking.”

Behind the Curtin are a series of podcasts produced by the Learning Innovation and Teaching Excellence Centre (LITEC) where we get to hear from our academic staff on a topic of their choice.

Listen to the full episode below: