Get-rich-quick schemes are known as too good to be true, so why do people continue to participate in these businesses?
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Associate Professor Isaac Cheah
Associate Professor Cheah is from the School of Management and Marketing at Curtin University. He is the Editor for the Journal of Global Scholars of Marketing Science, and the Associate Editor for the International Journal of Advertising. His research focuses on the study of consumer behaviour, marketing communications, advertising appeals and market research.
Associate Professor Billy Sung
Associate Professor Sung is from the School of Management and Marketing at Curtin University. He is the Research Lead of Curtin’s Consumer Research Lab, where his research focuses on the study of emotion and the application of psychophysiological methodology in multiple disciplines including marketing, consumer psychology, health, and robotics.
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