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One-minute message packs a punch

News story

Two Curtin advertising students have won a national prize for their one-minute video that warns inventors to protect their intellectual property.

Caitlyn Selkirk and Tom Bradbeer recently won The Hard Sell competition run by IP Australia after devising and filming an experiment to see if random passers by would steal somebody’s million dollar idea.

IP Australia stipulated the videos were to be just 60 seconds in length.  In their allotted minute, the third-year students managed to catch several idea thieves in the act, deal them a deflating blow, and deliver a warning to unwitting rip-off victims.

“The hard thing was bringing the video down to a minute, that and the Sunday morning we spent brainstorming the idea,” Ms Selkirk told Curtin News.

She and Mr Bradbeer – both advertising majors in the School of Design and Art – will split the $3000 first prize.

Mr Bradbeer said the video would feature prominently in his portfolio ahead of his completing university.

PHOTOGRAPHY: SAM PROCTOR

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This story has 11 comments

  1. Phil says:

    Of course a passerby would take it, they probably assumed it was some marketing campaign (which it was: a campaign to create awareness of intellectual theft). Honestly, I can’t believe this video won something; the message is obvious and the presentation is dry.

  2. Mikala says:

    I don’t think we were watching the same video Phil. And do you know the difference between a vial video and an ad? I entered this comp and although the winning concept was simple, it worked…so much so that NAB stole it a few months later. Well done guys.

  3. Steven says:

    Thats awesome guys, congratulations! Good to see Curtin Students getting out there. The message is simple and straight forward, and the concept is highly entertaining. Well done!

  4. Ben says:

    Good effort guys, great to see homegrown talents acheiving success on a national level. I hope that the School of Design can continue benefit from the reputation of it’s students.
    – Phil, maybe you’ve missed the point?

  5. Simon says:

    Great work guys.. original, entertaining and miles ahead of the competition..
    There’s no maybe to it.. Phil definitely missed the point!

  6. Peter says:

    Nice one guys – put a brochure-stand in the middle of the city and call it theft when people take stuff from it. Makes perfect sense.

  7. Not Phil says:

    Well done guys, simple, clean, effective!

  8. Caitlin says:

    Smart idea…I take it Phil doesn’t know anything about creative advertising

  9. Peter says:

    Guys – next time try to make it LESS obvious that the guys who entered the competition recruited all their friends to defend the lame video.

    • Juju says:

      Simplicity and humour always works with me. You just had to laugh. Well deserved award guys.

  10. John says:

    That 3 grand must be feeling pretty sweet right now.

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