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Star labelling system gets consumers’ tick of approval News at Curtin
https://www.curtin.edu.au/news/media-release/star-labelling-system-gets-consumers-tick-approval/
Curtin researchers have examined consumers’ food labelling preferences, finding the Health Star Rating (HSR) as the clear favourite among both adults and ch ...
Understanding Consumers Summer Favourites News at Curtin
https://www.curtin.edu.au/news/podcasts/understanding-consumers-summer-favourites/
Tracking a consumer’s emotional state (01:03). Building trust with today’s consumers (08:11). ... In 2016, she helped to develop a mobile headset that measures consumer’s physical reactions to marketing material, which is now used by Curtin’s
Understanding Consumers News at Curtin
https://www.curtin.edu.au/news/podcasts/understanding-consumers/
Understanding Consumers. Twenty-first century marketing is an increasingly exact science, with technology giving brands unprecedented insight into consumer behaviour. ... How technology can track a consumer’s emotional state (0.47). If consumers are
Real consumer reactions could spark massive marketing shift News at Curtin
https://www.curtin.edu.au/news/real-consumer-reactions-spark-massive-marketing-shift/
Real consumer reactions could spark massive marketing shift. 16 Nov 2016 | Curtin University. ... Consumers can’t cheat. By measuring and analysing an individual’s physiological reactions, a retailer can understand how a consumer really feels.”.
Consumer Research Lab, Curtin Business School About
https://www.curtin.edu.au/about/learning-teaching/business-and-law/about/facilities/consumer-research-lab/
The Consumer Research Lab uses biometric methods, including mobile devices capable of tracking consumers’ cognitive, attitudinal, affective, and behavioural responses in real-time. ... Consumer behaviour. The lab allows businesses to learn consumers
Starting Healthy Families Consumer Reference Group
https://www.curtin.edu.au/engage/local-community/curtin-involve/current-involvement-opportunities/starting-healthy-families-consumer-reference-group/
Researchers are looking for new community members to join the Starting Healthy Families Consumer Reference Group. ... Skills and experience. No special skills are needed to be a member of the Consumer Reference Group.
Alcohol industry promotes its products as ‘healthier’ to attract consumers News at Curtin
https://www.curtin.edu.au/news/media-release/alcohol-industry-promotes-products-healthier-attract-consumers/
Australian alcohol companies promote their products as ‘pure’, ‘fresh’, ‘natural’ and ‘sugar-free’ to encourage more health conscious Australians to purchas ...
Raising the voice of unheard consumers News at Curtin
https://www.curtin.edu.au/news/raising-the-voice-of-unheard-consumers/
We show students that marketing theory and practices don’t recognise or address the ageing consumer. ... His research interests encompass social change, lived experience, phenomenology, disregarded consumers and consumer wellbeing.
Coloured nutritional labels could help consumers make healthier choices News at Curtin
https://www.curtin.edu.au/news/media-release/coloured-nutritional-labels-could-help-consumers-make-healthier-choices/
The effectiveness of the Health Star Rating system in helping consumers make healthier food choices could be increased by using colour, new research led by ...
Facebook aims to become a world leading provider of consumer hardware News at Curtin
https://www.curtin.edu.au/news/facebook-aims-become-world-leading-provider-consumer-hardware/
Facebook aims to become a world-leading provider of consumer hardware. 11 Jul 2018 | Zoe Taylor. ... Making breakthrough consumer hardware products is about using technology to create meaningful connections and promote social understanding.