Dubbed the new ‘elixir’ of marketing, biometric testing measures a consumer’s subconscious reaction to advertisements, giving businesses unique insight into the hearts and minds of their customers.
By Anita Shore | Business; Research; Science and technology; Business, management and law | Leave a comment
Two seconds. The blink of an eye. The length of time it takes for another person to be forcibly driven from their home. Curtin alumna Vesna Samreth knows what it’s like to be a child refugee.
By Anne Griffin-Appadoo | Alumni news; Business, management and law | Leave a comment
In 2017, alumna Iris Smit invented a simple yet effective cosmetic product and started selling it online. A year later, Smit’s business is worth AUD$10 million, and she’s only just getting started.
By Zoe Taylor | Alumni news; Architecture and construction | Leave a comment
“Companies want to see that you can think strategically and creatively, and can execute your ideas. Being able to apply that thinking to the beauty and fashion industry is what will set you apart.”
By Zoe Taylor | Alumni news; Humanities; The arts and creative industries | Leave a comment
Curtin research suggests that the way luxury products are displayed on a shelf can have a significant impact on our buying behaviour.
By Nik Malane | Business; Research; Research Featured; Science and technology; Business, management and law; Social sciences | 1 comment
Curtin marketing students are learning how to apply their classroom learning to real industry through a unit that gives them greater ability to stay ahead when they enter today’s marketing world.
By Zoe Taylor | Campus and community; Future students; Student News; Business, management and law | Leave a comment
Three Curtin University students have won a Disney internship after applying for the Cultural Exchange Program – Australia/ New Zealand.
By Daniel Jauk | Campus and community; Business, management and law | Leave a comment
Curtin University has won two major awards, after being announced as Western Australia’s winner in the Brand Revitalisation and Education categories of the Australian Marketing Institute Awards (AMI).
By Simon White | Campus and community; Business, management and law
Curtin’s ‘The Box’ website takes out Australian marketing industry’s top prize for 2010.
By Chris Thomson | Campus and community | 1 comment
Curtin University of Technology is pleased to announce that The Brand Agency has been appointed as the University’s new creative agency following a competitive and stringent four-month tender process.
By Ann Marie Lim | Campus and community